The Float Inn
Stunts by Will
I built a pub that floats.
With JUBEL, for my dad's 60th. It made BBC News and ITV News. Now I build stunts like it for brands.
Over 200 million views for brands.
Fancy a chat?
Worked with
Tango Ice Blast Burger King Liberal Democrats NIVEA MEN Jammie Dodgers The O2 Mac Village E17 John Barnes
I’ve also made content for Coca-Cola Frozen and Fanta Frozen in the UK.
What I do
One daft idea, built for real, in a real place, with your brand as the reason it exists.
- The idea. Two to pick from, each with a headline a picture desk would run.
- The build. I make it, properly and safely, in a real place.
- The stunt day. We invite journalists and photographers.
- The film. A 2 to 3 minute hero film, 5 short edits and photos, yours to use for 12 months.
Nobody can promise you coverage, and I won't. You always get the build, the day and the film.
Things I've built and made
Plays from TikTok
The Tango Ice Blast lookalikes
For Tango Ice Blast: one old car, four lookalikes and a shoot in Crete (2022). Over 150 million views on TikTok, 2021 to 2023.
The motorised bathtub
ITV News covered my motorised bathtub (August 2026).
Plays from TikTok
Ed Davey v the Prime Minister, on FIFA
Ed Davey's TikTok challenge to the Prime Minister: a game of FIFA (2024). It ran on Have I Got News For You and The Last Leg.
Merry Quitmas: East 17's Christmas single for Riot's quit-smoking campaign. No. 49 in the Official Singles Sales Chart, December 2023.
Plays from YouTube
Who it's for
Founder-led UK brands in food, drink, personal care, home and leisure. The person who says yes is the person reading this.
PR agencies. I invent, build and film. You keep the client and run the press.
How it works
- Tell me about your brand and what's coming up. Two minutes.
- I come back with two ideas.
- We pick one on a 15-minute call, and I cost it line by line, with a date.
- I build it, we run the stunt day, and you get the film.